Marketing and Communication Executive
Don has 18 years of multi-national experience leading award winning marketing, communication and business development programs with measurable effect in accelerating the sales and competitive strength of enterprise technology, Internet start-up and professional service companies. Don’s expertise includes designing multi-faceted marketing and communication programs to support the launch of companies and the introduction of new products and services that have led to the creation and redefinition of several multi-million and multi-billion dollar, 3rd party validated market categories.
Don joined Royal Dutch Shell in June, 2011. He holds a B.A. degree from the University of the Pacific and a Certificate of Professional Development from The Wharton School at the University of Pennsylvania.
Don is a member of the board of directors at The Churchill Club and is also a member of the board of directors and a fellow at the Society for New Communications Research (SNCR). He was inducted into the PR News Hall of Fame in 2009.
Don is a frequent speaker at industry events and shares his experiences and insights on leadership, influencer marketing, social media and communications through his popular blog - Everyday Influence with articles that often appear on SocialMediaToday, CustomerThink and Social Business One. In 2009 and 2010 he co-authored seminal research titled The New Symbiosis of Professional Networks that explores how social media is changing business and how professionals use social media to make decisions.
Prior to Joining Shell, Don was Vice President of Global Comminications at SAP AG. As part of the global communications management team at SAP Don was responsible for leading the Industry and Influencer Relations organization.