Dan is a leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). The interview was for his blog which is syndicated by Reuters, Forbes, Hoovers, Fox Business and The Chicago Sun-Times, among others.
Dan has interviewed over 160 success individuals such as Marcus Buckingham, Tony Hsieh, John C. Maxwell, Ken Blanchard, Phil Town, Don Tapscott, Marshall Goldsmith, David Allen, Larry Winget, John Kotter, Robert B. Cialdini, Keith Ferrazzi, Carmine Gallo, Matt Mullenweg, Steven Baker, David Meerman Scott, Mark Sanborn, Tucker Max, and many others. To be among this impressive group of renowned industry experts interviewed by Dan is a great honor!
Through the interview we discussed the following topics:
- The best way to build ones personal brand with social media
- The most important aspect of my personal brand
- How social media has impacted the landscape of business and marketing communications - with the emergence of business-to-person (B2P) marketing
- The pitfalls and best practices in managing the demanding set of ‘crowed rules’ inherent in social media and the Web 2.0 environment.
The full interview can be found on Dan’s Blog. I want to thank Dan for the great exchange, and opportunity to be profiled!