This is the fifth in a series of posts that Vanessa DiMauro and I will publish over the next few weeks, highlighting the more significant findings from The New Symbiosis of Professional Networks study that we recently conducted as part of our fellowship with The Society for New Communications Research. Please visit both Vanessa's and my blog regularly for the latest analysis.
“We use social networking tools to build internal peer groups and social communities to maintain a level of engagement with and among employees. As companies look to reduce operations costs in travel and operations it is important to improve employee community and engagement. We use wikis, collaborative technologies effectively for this.”
The above quote came from an interview with a senior executive from the IT industry that we conducted as part of the New Symbiosis of Professional Networks study.Through the New Symbiosis of Professional Networks research we explored the expectations that professionals have for the use of internal social media tools within their companies to increase over the next two years. We identified a clear expectation that social media tools (formal or informal) will see increased adoption with more than half of respondents expecting their companies to increase social media use to share more content and do more company-wide communications over the next 1-2 years. Less than one in ten respondents expect to see no increase in their company’s internal use of social media tools.
Not surprisingly, we found that those respondents with more networks are more likely to predict a number of changes. They believe that their company will increase its use of social media for forums and discussion use, greater competitive intelligence, as a replacement for email, and for more content-sharing.