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March 15, 2010


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Barbara French

Don, I really like the context you've laid out here, and look forward to the upcoming posts. Sorry I'll miss your presentation this evening. Please post a link if a video is available afterwards.

Howard Haines

Don, I'm especially interested in hearing your perspective on social influence strategies. I'm in the process of creating an online marketplace for influence marketing and would love to hear how you think the current word of mouth ad agencies (Ammo Marketing, Bzz Agent, etc.) will have to evolve in order to better fulfill the need you describe in the Marketing and communications bullet point. Thanks!

Kathy Klotz-Guest

Hi Don-
Absolutely agreed. Social media also is an amplifier on all core strategy - the bad stuff is just as magnified as the good stuff. Smart companies are using social media for co-creating products and services with partners, customers, etc. Innovation is becoming far more distributed because of these tools and thus putting far more influence into customers' hands than before. So social media has also changed not just how customers feel, but also how companies "feel" about the role of customers and their needs. Distributed innovation AND distributed influence. Look forward to more great stuff on this blog. Good stuff.

renaissance costume

Great post Don.. Social media is a very big factor in advertising. With it's booming effect of advertising to millions in just a matter of clicks, it's really powerful.. As long as it's utilized properly.

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