« Social Media Has Changed The Business Buying Process... | Main | If Facebook Were a Country… »

October 28, 2010

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5502a692e88330133f5699b11970b

Listed below are links to weblogs that reference Managing Experience and Influence in a Social Business Environment:

» The Value of Hutch Carpenter's Customer Feedback Innovation Model from Walter Adamson
Hutch Carpenter's Three Models For Applying Customer Feedback to Innovation is the best post on business innovation and social media feedback that I have read. For two reasons, one is that it provides a nice, succinct business-oriented model, and secon... [Read More]

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Peter J. Auditore

Nice big picture thinking Don and all relevant, but most companies and organizations today are just grappling with policies and procedures around social media. Not everyone is P&G with 700K mommy network members and are driving innovation from outside in. Most companies and organizations don't yet understand that social media is a great way to get closer to the customer or citizen, they are afraid of what they might find out. And they simply don't know how to engage, but you are right influence is flowing like water and the social media tsunami will continue its not over yet, we are just at the start of a major revolution in communications and brand management. Everyone is now an influencer and you can't hide from the customer or citizen any longer. Communications is a major weapon in any business war and business now is a global war. Those companies and organizations the use the new social media model of communications will be the winners in their industries, regions and countries. Experience is king how will I feel when I see your brand?

Barbara French

Don,

This is a brilliant discussion on social media and market influence. One of the many points that deserves expanded discussion in the marketing community at large is the role of customer experience in influencer strategies.

Experience is one of the most effective and efficient levers in an influencer strategy. And as you say, one of the deepest experiences is co-creation -- enabling customers and other influencers to have a direct, tangible, visible impact on future products and services. There are serious challenges in breaking down the barriers separating upstream product decisions and direct customer input.

That said, not all influencers can (or should) be given this opportunity. We also need to think about creating other types of deep experiences for the other types of influencers. As Peter has added, a one size fits all mentality doesn't work.

Hessu Lahtinen

Experience mean for me of being professionalism,in Finland country the more the long is the experience the more its awesome,most of the market research in part of Helsinki know about that having a good experience for any business might be an advantage.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

My Photo

Twitter Updates

    follow me on Twitter

    Everyday Influence Blog

    • Everyday Influence Blog Copyright © 2010 All Rights Reserved.

    Google Analytics