I am very happy to be part of a dynamic panel of marketing experts and thought leaders, gathering in San Francisco on March 17th, for an active discussion about influence and advocacy in a world of social business.
The panel is a joint production between BrightTALK and Think Influence.
BrightTALK is a company that provides online events for professionals and their communities. Think Influence is a grassroots community of peers (across industries) focused on the exchange of ideas and best practices on the role of influence in business.
Barbara French is the inspiration behind the Think Influence community of which I am fortunate to be a founding member.
Below are details about the panel and how to register.
WHAT: Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand.
WHEN: March 17, 2011, 8:00-8:45am PDT. Also available for replay.
PARTICIPATE: Participate from anywhere, by watching the live streamed video webcast and posting questions/comments via Twitter. Or watch the replay. Register at http://www.brighttalk.com/r/kZS
Attend onsite in the panel audience or for a breakfast reception afterwards with the panelists. By invitation only. Space is limited. Join theThink Influence group on LinkedIn to request an invitation.
PANELISTS:
- Don Bulmer, Vice President of Global Communications, SAP AG
- Guy Kawasaki, Co-founder, Alltop
- Michael Fauscette, Group Vice President, Software Business Solutions, IDC
- Moderated by Barbara French, President & Managing Editor, Tekrati & Co-founder Think Influence
COST: Free, however registration is required for the live webcast and replays. Onsite event is by invitation only.
SPONSORSHIPS: Contact Barbara French for info on sponsoring Think Influence events. Contact BrightTALK for sponsoring their Social Media Marketing Summit.
ABOUT: This event is a joint production of Think Influence and BrightTALK. Think Influence is a grassroots community of peers discussing the role of influence in business.
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