Barbara French and Gideon Gartner recently started a discussion about the future of the IT advisory industry. The two part discussion can be found at Advisory Industry Competition: Pushing Past ‘Business as Usual’ (part 1) and Advisory Industry Competition: Pushing Past ‘Business as Usual’ (part 2)
As background, Gideon is a pioneer of the IT advisory industry having founded Gartner Inc in 1979 and GIGa Group in 1995 (acquired by Forrester in 2000). By many measures Gartner and Forrester are (today) the dominate forces in their industry.
Barbara is a highly regarded thought leader, advisor and consultant to the IT vendor community helping analyst and influencer relations professionals adapt to changing landscape and market influence of analysts and other influencers types.
The discussion that Barbara and Gideon started is based on the observation that the IT advisory industry is going through a new and important phase in its maturity. In essence, the question they pose is to what extent will smaller research and advisory firms and the growing rank of independent analysts disrupt the business models that the current dominate players have been founded on?
The discussion has generated a good deal of attention and commentary among industry observers and professionals in the IT analyst and vendor community.