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November 11, 2008


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Peter J. Auditore

Great insights, we are entering the the era of B2P marketing communications, those organizations that harness web 2.0 technologies and platforms to enable business to person communications will be the winners. Laggards that do not understand the value of social networking and its appeal to the emotional side of CRM will lose competitivness and ultimately market share. The era of B2P marketing harnesses the new and deep connections that are forming between customers, products and their suppliers. Peer groups, associations and social networks are now one of the most powerful influencing mediums in the world.

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