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June 02, 2009


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Duncan Brown

Thanks for the link, Don. The 'remarkable' reference is straight out of Seth Godin's Purple Cow, so no credit for me for that. What confuses/saddens me is that marketers with unremarkable products think they can (or must) buy attention, rather than re-engineering their products or (more easily) their product marketing. You can make unremarkable products remarkable through positioning, success stories, customer service, add-on services, and so on.

Re experience, what's vital is capturing that experience, both good and bad. The good informs future customers, the bad informs your internal strategy and customer service.

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