Vanessa DiMauro and I are enthused by the great interest and response to our research - The New Symbiosis of Professional Networks - that explores the impact of social media on business and decision making.
Over the next two weeks, we will publish several insights (as individual posts on our respective blogs) that will delve a bit deeper into some of the key research findings. We will discuss what the findings mean and how companies should consider responding to the significant trends that have started to reshape the notion of decision making in a new era of Business-to-Person marketing and communications and Social Media Peer Groups (SMPG). Please check in to both my and Vanessa's blogs over the next two weeks for more insights and analysis from this research.
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