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March 31, 2010


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Peter Auditore


Nice post and vision, I think a great example of a company becoming a media company is Starbucks and they were way ahead of their time. I had the chance to work with them in Seattle while with Gartner and the first person that I met was their director of entertainment, figure that. They were and are well ahead of their time and the internal culture in Starbucks made this happen. Many companies will find it difficult to embrace this major movement in communications because of one single thing, their internal culture. Combine conservative culture with change and market disruption and you get the deer in the headlights look. Make sense, keep up the good thinking.

Walter Adamson

I'm looking forward to reading more. At the moment I can't quite get my head around the idea that media strategy is integral to the core business strategy of every company. I mean I know that it should be aligned, but it's not the core business of most companies so not sure why they should be media companies. But anyway nice tagline and it got me here, and I'll read more at the blog.

Walter Adamson @g2m

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