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April 14, 2010


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Craig Badings

Don, you provide some valuable insights into the power of thought leadership and particularly the use of social media to engage with and spread the word. A great author to read on this topic is David Meerman Scott.

Thought leadership is not new it has been around for decades and was first pioneered by the professional services firms, in particular the management consultancies. They recognised early the power that sharing their insight and knowledge had on driving deeper relationships with their clients. They do thought leadership particularly well.

Don Bulmer

Hi Craig:

Thank you for reading and responding to the post. I appriciate your comments and agree with you 100%. I have not read David's latest book yet, but look forward to doing so.

I also just checked out your blog. Great stuff! I look foward to reading/following your insights as well.

Thanks again,

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